Since becoming CEO of We Are What We Do in early 2009, Nick has transformed the organisation, growing the company from a tiny start-up to an international team, defining our strategic direction, establishing the partnerships that have allowed our products and services to reach large scale and financial sustainability, as well as being actively involved in the development of all our products and services.

Nick has shaped our approach to behaviour change. He draws on a range of influences from behavioural economics and social psychology to user-centred design processes, as well as his own experience working as a teacher, youth worker and campaigner. He holds a BA Hons in History from Oxford University.

Nick was named one of Britain’s 50 New Radicals by The Observer and NESTA in 2012, his paper ‘The Incidental Effect: New Methods in Behaviour Change’ has been met with great acclaim and he has given talks all over the world, including at TEDx, Columbia University, the British Council, Google and the Royal Institute.

Nick has two awesome dogs called Elvis and Scout.

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incidental effect

The Incidental Effect

October 1, 2011

Paper exploring new methods in behaviour change.

Nick Stanhope


Nick Stanhope: Nesta New Radical 2012
The Observer, 2012

Q and A with Nick Stanhope, Creator of Historypin
Smithsonian Magazine, 10th August 2011