Since becoming CEO of We Are What We Do in early 2009, Nick has transformed the organisation, growing the company from a tiny start-up to an international team, defining our strategic direction, establishing the partnerships that have allowed our products and services to reach large scale and financial sustainability, as well as being actively involved in the development of all our products and services.

Nick has shaped our approach to behaviour change. He draws on a range of influences from behavioural economics and social psychology to user-centred design processes, as well as his own experience working as a teacher, youth worker and campaigner. He holds a BA Hons in History from Oxford University.

Nick was named one of Britain’s 50 New Radicals by The Observer and NESTA in 2012, his paper ‘The Incidental Effect: New Methods in Behaviour Change’ has been met with great acclaim and he has given talks all over the world, including at TEDx, Columbia University, the British Council, Google and the Royal Institute.

Nick has two awesome dogs called Elvis and Scout.

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The Next Frontier for Social Impact Investment

Social Impact Investment is explored by Nick Stanhope.

Successful commercial entrepreneurs have to prioritise building two types of value within their ventures: user value and financial value. The job of creating value for users is hard. It relies on a profound understanding of the intrinsic motivations of the target audience. It requires the time, investment and experience…

Three values

On the surface, the language and practices of Silicon Valley and other tech investors have brought the social sector a greater focus on ventures, accelerators, fast-growth innovations, of startups, incubators and investment…

Box Chicken Launch

Hadrian Garrard from Create London and Nick Stanhope discuss the need for practical interventions to tackle poor diets at the launch of Box Chicken, a pilot of a healthy fast food outlet.

Historypin share their top tips

Historypin is a suite of online tools designed to help museums, libraries and community groups share their collections of archived materials (e.g. historic photos) with as wide an audience as possible…

Before it’s too late

There is always someone in the family that knows everything, who recognises every face in every old picture, who could tell you where they were taken and what the occasion was, who could narrate an old family film to within an inch of its life…



incidental effect

The Incidental Effect

October 1, 2011

Paper exploring new methods in behaviour change.

Nick Stanhope


Nick Stanhope: Nesta New Radical 2012
The Observer, 2012

Q and A with Nick Stanhope, Creator of Historypin
Smithsonian Magazine, 10th August 2011